TAP Air Portugal is the national airline of Portugal and one of the oldest airlines in Europe. The airline operates scheduled and charter flights to over 90 destinations across Europe, Africa, North and South America. One of the most remarkable things about TAP Air Portugal is that it offers some of the lowest fares in the industry. In this article, we’ll explore the reasons why TAP Air Portugal is so cheap and how it manages to keep its fares low.
Focus on Transit Passengers
One of the primary reasons why TAP Air Portugal is so cheap is that it focuses on transit passengers. The airline operates out of Lisbon Portela Airport, which is a major hub for connecting flights between Europe, Africa, and the Americas. By focusing on transit passengers, TAP is able to maximize its revenue by offering competitive prices for flights between major cities. Additionally, TAP has been investing in expanding its hub at Lisbon airport, which has allowed the airline to increase its capacity and offer more connecting flights.
Low Operating Costs
Another reason why TAP Air Portugal is so cheap is that it has relatively low operating costs. The airline operates a modern fleet of Airbus aircraft, which are more fuel-efficient than older models. This means that TAP is able to save on fuel costs and reduce its carbon footprint at the same time. Additionally, TAP has implemented a number of cost-cutting measures to reduce its operating expenses, such as reducing the number of employees and streamlining its operations.
TAP Air Portugal has also formed strategic partnerships with other airlines to expand its network and offer more destinations to its customers. For example, the airline has partnered with United Airlines and Air Canada to offer connecting flights to destinations across the Americas. This allows TAP to offer a wider range of destinations to its customers without having to increase its own fleet size or operating costs. In addition to airline partnerships, TAP has also partnered with other travel industry players such as hotels and car rental companies to offer package deals to its customers.
A la Carte Pricing Model
Like many other low-cost airlines, TAP Air Portugal operates on an a la carte pricing model. The airline charges a base fare for its flights, which only includes the transportation of passengers and their personal items. All other services, such as checked bags, seat selection, and in-flight meals, are offered as optional add-ons at an additional cost. This pricing model allows TAP Air Portugal to keep its base fares low and only charge passengers for the services they actually use. Additionally, TAP has implemented a dynamic pricing model, which adjusts fares based on demand, allowing the airline to offer even cheaper fares during off-peak travel periods.
Compared to other airlines, TAP Air Portugal offers limited amenities to its passengers. For example, the airline does not offer in-flight entertainment on short-haul flights. While this may not be ideal for some passengers, it allows TAP to keep its operating costs low and pass on the savings to its customers in the form of lower fares. Additionally, TAP has introduced a new fare class, called Discount, which offers even cheaper fares and fewer amenities than the regular Economy class.
Strong Government Support
TAP Air Portugal also benefits from strong government support. The Portuguese government has a majority stake in the airline and has provided financial support to the airline during times of financial difficulty. This support has allowed TAP to continue operating and offering low fares to its customers.
Efficient Use of Its Fleet
Another factor that contributes to TAP Air Portugal’s ability to offer low fares is its efficient use of its fleet. The airline operates its planes for a high number of hours per day, which allows it to maximize the use of its assets and reduce the cost per seat. Additionally, TAP has implemented a fuel-efficient flying strategy, which involves optimizing the flight path and reducing the weight of the aircraft, further reducing fuel consumption and operating costs.
Customer Loyalty Programs
While TAP Air Portugal does not offer a traditional frequent flyer program, the airline has implemented a loyalty program called TAP Miles&Go. This program allows customers to earn miles for flights, hotel stays, and car rentals, which can be redeemed for discounts on future flights or other rewards. By offering a loyalty program, TAP is able to retain customers and encourage repeat business, which can help offset the cost of offering low fares.
In conclusion, there are many factors that contribute to TAP Air Portugal’s ability to offer low fares. The airline focuses on transit passengers, has low operating costs, has formed strategic partnerships, uses an a la carte pricing model, and offers limited amenities. Additionally, the airline benefits from strong government support, efficient use of its fleet, and a customer loyalty program. While some of these strategies may not be ideal for all passengers, they allow TAP Air Portugal to keep its fares low and offer more affordable travel options toits customers. TAP Air Portugal’s commitment to keeping fares low has made it a popular choice for budget-conscious travelers looking for affordable flights to a variety of destinations. If you’re looking for a budget-friendly airline for your next trip to Europe or other international destinations, TAP Air Portugal is definitely worth considering.
It’s also worth noting that TAP Air Portugal has been recognized for its commitment to sustainability. The airline has implemented a number of initiatives to reduce its environmental impact, such as using more fuel-efficient aircraft and reducing waste on flights. In 2021, TAP was ranked as the most sustainable airline in the world by the Airline Index, a ranking system that evaluates airlines based on their environmental and social performance.
Another key factor in TAP Air Portugal’s success is its commitment to innovation. The airline has invested heavily in technology to improve the customer experience and streamline operations. For example, TAP has implemented a digital check-in system that allows passengers to check in and select their seats online, reducing the need for staff at the airport. Additionally, TAP has introduced a mobile app that allows passengers to check flight status, track baggage, and receive notifications about flight changes or delays.
Finally, TAP Air Portugal has also made efforts to improve its customer service in recent years. The airline has invested in training its staff to provide better service to passengers, and has introduced new policies to make the travel experience more comfortable and convenient for customers. For example, TAP offers a “Stopover” program, which allows passengers to spend a few days in Lisbon or Porto on their way to another destination, at no extra cost.
In summary, TAP Air Portugal’s ability to offer low fares is the result of a combination of factors, including a focus on transit passengers, low operating costs, strategic partnerships, an a la carte pricing model, limited amenities, strong government support, efficient use of its fleet, a customer loyalty program, a commitment to sustainability, innovation, and improved customer service. All of these factors work together to make TAP Air Portugal a competitive player in the airline industry, offering affordable flights to a variety of destinations while maintaining a high level of service and sustainability.